Retention-First Growth®: The Future of Profitability in Ecommerce

The math doesn't work anymore.

For two decades, teams optimised the wrong variable. They celebrated list growth whilst only 28–35% of profiles ever monetised. They hired growth teams to scale acquisition whilst their best customers, the 5–8% driving 35–41% of revenue, quietly churned.

The funnel era is over. The retention era has begun.

Drawing on years of hands-on work with top-performing brands, I’ve spent the last two writing the full Retention-First Growth® methodology and the flywheel model engineered to reshape how ecommerce grows.  

The Book: Retention-First Growth®
The methodology that works. Born from years of field implementation, it codifies the systems, metrics, and behavioural loops that define the world’s top-performing ecommerce brands. Retention-First Growth® provides a complete operating framework for transforming retention from a reactive tactic into a compounding profit engine. It distils the patterns behind top-10% performance into actionable models that any brand can apply.