We are currently filling Founding Members Batch I (10 brands). Six brands are confirmed; four spaces remain in this batch.
Once Batch I is full, Batch II (5 brands) will open to the waitlist. Founding Members in both batches shape the benchmarks and live ecosystem for the groa° OS and accelerate into top‑decile retention performance.
The methodology behind the cohort
Retention-First Growth® is the published methodology behind the groa° OS and the Founding Members programme.
groa° OS is a headless, agentic AI operating system that runs the Retention‑First Growth® (RFG) Flywheel over your live ecommerce stack. It turns raw customer signals from Shopify, Klaviyo, loyalty, subscriptions, reviews, and quizzes into governed next‑best actions that compound profit across the lifecycle.
Retention‑First Growth® is a Flywheel‑based methodology that replaces funnel‑driven, replacement growth with compounding customer value. Growth is structured across five connected orbits: Capture, Activation, Value Core, Loyalty, and Reactivation, so every interaction adds intelligence and contribution profit instead of resetting after each purchase.
Klaviyo is the orchestration and messaging engine; groa° OS is the intelligence layer that sits on top. groa° continuously reads flywheel health, detects decay, and then uses Klaviyo and adjacent tools to trigger governed, real‑time interventions at behavioural speed, all within profitability and brand guardrails.
groa° OS is built for Shopify‑led and modern ecommerce brands in any industry that want profitable unit economics, not just higher open rates. It’s designed for teams running a live customer ecosystem in‑house or with an agency, who have meaningful first‑ and zero‑party data and want to personalise at scale whilst shifting from acquisition‑dependent growth to compounding systems.
groa° OS addresses three core problems: fragmented customer data, churn risk that appears before dashboards catch it, and retention that still depends on manual effort and guesswork. groa° unifies your ecosystem, surfaces early signals, and coordinates actions so retention runs continuously, not in campaigns.
It tackles the structural profit leakage where acquisition costs exceed first‑purchase margins and most first‑time buyers never return, using the Retention‑First Growth® Flywheel and Flywheel Health Index™ to close the gap to top‑decile benchmarks, reduce churn tax, and turn disconnected lifecycle activity into a governed, compounding profit engine.
groa° OS runs as a governed intelligence layer over your existing infrastructure, using first‑party and zero‑party data that stays under your control. Its agentic architecture applies strict guardrails to data access, intervention scope, and audit logging, and is engineered against Gartner‑grade criteria for genuine agentic AI, including autonomous state management, contextual decision‑making, and transparent decision tracing.
