[Emma] Close your ecommerce profitability gap or Accelerating Shopify brands to profitable, retention‑led growth.

We apply the Retention‑First Growth® Flywheel to turn existing customers into a compounding profit engine and make top‑decile retention performance accessible to your team.

Book strategy call

[Emma] Why this matters

Profit now depends on what happens after the first order

Five-Orbit Flywheel

Acquisition costs have outrun first‑order margin

Retention Maturity Model™

Most customers buy once and disappear.

Flywheel Health Index™ (FHI)

Profit comes from the minority who return, more often and at higher value

What we do for Shopify brands

We build the model and architecture behind your profitability.

RPR, CLV, and contribution margin calculations
Identification of churn leaks and upside by cohort
Flywheel architecture mapped across Capture → Activation → Value Core → Loyalty → Reactivation

Outcome: clarity on where profit is created, where it leaks, and which changes move the numbers.

We design the customer structure and intelligence your Flywheel runs on.

Economic segmentation by value, risk, and lifecycle stage
Zero‑party data strategy (quizzes, preference centres, post‑purchase questions)
Mapping zero‑party data into Shopify and Klaviyo so it changes offers, timing, and journeys, not just copy

Outcome: a clean customer architecture that lets you treat different customers differently, at scale.

We turn a static stack into a live ecosystem.

Migration from campaign‑led setup to governed lifecycle flows
Build and optimisation of core flows (welcome, activation, replenishment, post‑purchase education, win‑back)
Design of advanced flows for loyalty and subscription (onboarding, upgrade, churn‑save, advocacy)
Connection and clean‑up of data across apps so profiles update in real time

Outcome: your Shopify + Klaviyo stack behaves like a single, live retention system instead of disconnected tools.

We stay with you as your external retention office.

Quarterly marketing strategy anchored in Flywheel health and profitability metrics
Continuous optimisation of segments, flows, and zero‑party data use
Retainer support focused on closing your profitability gap over time

Outcome: sustained movement towards healthier RPR, higher revenue per recipient, and more profit from the customers you already have.

How an engagement works

Short intro text

Assess – Flywheel Profitability Assessment

We benchmark your economics, lifecycle, and data foundations, then deliver a concise Flywheel Health Report with priority opportunities.

Design – Live Retention Blueprint

We define your segmentation model, zero‑party data plan, lifecycle map, and the core and advanced flows you need to run as a live ecosystem.

Activate – Flywheel Stewardship Retainer

We operate as your external retention office, with monthly Flywheel Health Index reports and quarterly strategy sessions. Each report tracks orbit movement, repeat purchase rate, revenue per recipient, and leak points, so your team sees how the Flywheel is performing and where to intervene next.

Run your retention Flywheel assessment

Who this is for

Shopify or Shopify Plus brands from £2M–£50M+ in annual revenue
Teams already investing in Klaviyo, loyalty, or subscription tools but not seeing compounding retention performance
Leaders who want board‑level retention economics, not just more campaigns

Talk to the groa° team about groa° OS

Turn your existing customers into your profitability engine.

If your Shopify brand is still running on campaign calendars and funnels, you’re likely paying to replace revenue you’ve already earned.

Book a Flywheel Profitability Assessment to see what a live retention ecosystem could do for your economics.